Text-The text on the front cover of this music magazine is informal. You can tell this as the font used is quite curvy and not rigid with flicks on the ends of the letters. Like most other music magazines, they have used the more important sub titles in a bigger and bolder font, whilst using a different colour at the same time. However, they have kept to the same house style as the rest of the magazines and have used the same variety of colours for the rest of the front cover. The slightly smaller text is still easy to see as it is in bold, capitalised writing in a brighter colour. This makes it easy for the reader of the magazine to see and is not lost amongst the rest of the front cover of the Vibe magazine.
Audience-By looking at the front cover of this music magazine, you can see that the audience of this music magazine is aimed at teenagers and people who listen and enjoy hip-hop music. The informal style of this magazine indicates that this is aimed at teenagers as this sort of style is most associated with teenagers and younger people and not adults. If it were aimed at adults, you would expect more of a formal style and layout of the magazine. This music magazine is also aimed at fans of hip-hop music. You can tell this because of the main image who is of an artist who is famous within the hip-hop music industry. As well as this, the text down the side of the front cover contains names of artists who are also well known and famous within the hip-hop industry. From this, the reader is given the indication that it is purely a hip-hop magazine.
Main Image-The main image on the front cover of this Vibe music magazine shares the common norms of most other music magazines on the market today. It is very large and takes up most of the front cover, but leaves enough space for text around the sides of it. This helps the music magazine to be more eye catching and stand out form other magazines around it. Despite sharing some common norms with most other music magazines, this image also defies convention in some ways as well. The main image on the front cover of this Vibe music magazine is in black and white and not in colour. This means that it may not stand out as much as other magazines as it does not have all the bright colours, but people may notice that it is different and is set aside from other magazines because of the lack of colour it displays. Another way the main image defies convention is that it is partly covered by the mast head of the magazine. Most other main images cover the mast head of magazines but this one gets covered by the mast head. This could be more effective as you can see the whole title whilst being able to see the main image clearly and in detail.
Mast Head- On this front cover, the mast head shares common norms and also defies convention. The way it defies convention is by the way it covers some of the main image and is not partly covered itself. This may work better than other magazines as you can clearly see the whole mast head and it only covers the smallest amount of the main image so the reader can still see it clearly and also allows it to stand out still. Despite it defying convention, it also shares common norms of other mast heads. It is big, bold and colourful which like other magazines allows it to become much more eye catching and attempts to get the reader to pick it out over other magazines. Also, it keeps to the same house style as the rest of the front cover so does not look out of place and fits in nicely with the rest of the front cover.
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